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JB BRANDING

Branding the prestigious jewelry chain in Israel – JB JEWELERS.JB network is a family business, and their branding work went deep into our hearts.

As befits a luxury chain, which exclusively imports many international brands, we took them to the top and created a prestigious branding language, desirable and royal.

The challenge was to create differentiation and uniqueness in a competitive market, and to design branding unlike any competing brand in Israel and abroad.

The branding process began with an in-depth study and a long personal interview for each member of the family active in the business.

From there, we went on a tour of branches, competing networks, understanding the market in Israel and abroad, characterizing values, identity until the choice of colors, textuality and language.

Even after the end of the branding language, we accompanied the network to the printing presses to select materials for printing and final pantones.

That’s who we are, a catholic wedding 😉

JB BRANDING

Branding the prestigious jewelry chain in Israel – JB JEWELERS.JB network is a family business, and their branding work went deep into our hearts.

As befits a luxury chain, which exclusively imports many international brands, we took them to the top and created a prestigious branding language, desirable and royal.

The challenge was to create differentiation and uniqueness in a competitive market, and to design branding unlike any competing brand in Israel and abroad.

The branding process began with an in-depth study and a long personal interview for each member of the family active in the business.

From there, we went on a tour of branches, competing networks, understanding the market in Israel and abroad, characterizing values, identity until the choice of colors, textuality and language.

Even after the end of the branding language, we accompanied the network to the printing presses to select materials for printing and final pantones.

That’s who we are, a catholic wedding 😉